JURNAL SOSIAL EKONOMI DAN HUMANIORA

Analisis Sikap Pelanggan Produk Kreatif pada Industri Kerajinan Mutiara Sekarbela Kota Mataram

2024-02-09T00:45:16+00:00

This study aims to determine customer attitudes on creative products that are the flagship of Mataram City, namely Sekarbela pearl crafts. The type of research is descriptive which is used to get an idea of customer attitudes which is an important aspect in the theory of consumer behavior. This research uses a sample survey method, by choosing the center of Sekarbela pearl jewelry crafts as the research location. The population in this study was all customers of jewelry products who came to make purchases at the center. The respondent determination technique used in this study is purposive sampling, which is sampling according to the purpose of the study. Because the number of the study population is not known with certainty, the sample taken for the study was determined as many as 100 people. The analysis uses an attitude model to measure the extent of customer attitude after they make several purchases of the creative product. The topic of previous research with the research now proposed by researchers is interconnected, which remains on the creative products of Sekarbela pearl crafts in Mataram City. This study is to analyze customer attitudes which are important aspects of consumer behavior that periodically need to be analyzed and assessed to ensure the continuity of purchases and loyalty of their customers. The result shows that the attitude of consumers of pearl creative products was positive. These results are obtained from the process of analyzing a number of attributes inherent in the product such as durability, design, pearl grain quality, specifications, frame material, aesthetic value, and product price. The value of this attitude needs to be increased by marketers to ensure the survival of the business that has become the icon of Mataram City.

Human Resources Development Strategy at the Tanjungpinang City Office of Women's Empowerment, Child Protection and Community Empowerment (DP3APM)

2024-04-14T16:01:37+01:00

Human Resources (HR) are the main driver of an organization's sustainability, therefore, a human resource development strategy is needed to create superior human resources and achieve organizational goals. The aim of this research is to determine the indicators used as measuring tools for human resources development strategies at the Tanjungpinang City Women's Empowerment, Child Protection and Community Empowerment Service (DP3APM), especially in the form of education, training, development, recruitment and system changes based on relevant literature regarding This and its effectiveness, in the implementation process, budget limitations and employee education levels are obstacles, especially training targets that require a fairly large budget. The research method used is a qualitative method with a descriptive approach, data was obtained through interviews and direct observation at the research location. The population in this study was 60 DP3APM employees and the sample was the DP3PAM Administration and Personnel Subdivision.

Hubungan Dukungan Sosial Dengan Self-Efficacy Pada Ibu Menyusui Yang Bekerja

2024-04-28T09:32:32+01:00

Breastfeeding mothers who work face their own set of challenges during the breastfeeding process. Breastfeeding while working is not to be underestimated, especially in the absence of social support and self-efficacy among mothers. Support from coworkers emerges as one of the factors that can enhance self-efficacy among breastfeeding mothers. Such support can aid mothers in overcoming the challenges they face while breastfeeding. The aim of this research is to ascertain the relationship between social support and self-efficacy among working breastfeeding mothers. The approach employed in this research is a quantitative correlational approach with a sample size of 97 respondents. The sampling technique utilized in this research is non-probability sampling. Data analysis results indicate a correlation coefficient of r = 0.583, suggesting a positive relationship between social support and self-efficacy. This implies that higher levels of social support correspond to higher levels of self-efficacy among working breastfeeding mothers.

Perbedaan Kinerja Bank Perekonomian Rakyat (BPR) Berdasar Kondisi Sebelum, Saat Pandemi dan Awal Transisi Pandemi

2024-05-11T08:48:07+01:00

During the Covid-19 pandemic, many economic sectors experienced significant disruption. This also has an impact on the banking sector, including BPR which are financial institutions that play a key role in supporting economic growth at the local level by providing banking services to the MSME sector. This research aims to examine whether Covid-19 has an impact on the banking financial performance of the People's Economic Bank by comparing the performance of BPRs before, during and after the pandemic. The data used is secondary originating from 2018-2021 publications. There are several financial performance ratios used, including Liquidity (Loan Deposit Ratio), Non-Performing Loans, Profitability (Return On Assets), Capital (Capital Adequency Ratio) and operations (Operating Costs and Operating Income). The data was processed using a Mann-Whitney U test using the SPSS 23 application. This research indicate that the performance of BPR banks in the NTB region is able to maintain stability and consistent financial performance in several indicators, such as NPL, ROA, LDR, BOPO and CAR before, during and early in the transition to the Covid-19 pandemic.

Peranan Kreativitas dan Inovasi dalam Meningkatkan Volume Penjualan Produk ‎Chick’n Mentai Burger, Pada Pranita Rasa Vegetarian

2024-05-23T13:20:06+01:00

Pranita Rasa Vegetarian Restaurant, located in Pluit, North Jakarta, has its own challenges in increasing the sales volume of its products, one of which is a non-animal (vegetarian) burger product called Chick'n Mentai Burger.The purpose of this study is to see whether creativity and innovation have an influence in increasing the sales volume of Chick'n Mentai Burger products. The research method used is quantitative. The population in this study is customers and consumers of Pranita Rasa Vegetarian Restaurant whose number is not known exactly. The sampling technique used in this study is n probability sampling. The results showed that creativity and innovation had a significant influence on the sales volume of Chick'n Mentai Burger products at Pranita Rasa Vegetarian Restaurant, Pluit, North Jakarta. Therefore, it is important for Pranita Rasa Vegetarian Restaurant to continue to encourage creativity and innovation in its product development as a strategy to maintain and increase competitiveness in the vegetarian fast food market. The results of the analysis show that efforts to introduce variety and innovation in products, including the development of new recipes, attractive presentations, and creative marketing strategies, provide a boost to increased consumer interest and sales volume.

Pengaruh Work-Family Conflict dan Family-Work Conflict Terhadap Kepuasan Kerja Pada Pekerja Formal Perempuan Etnis Bali Di Kota Praya

2024-05-24T11:41:47+01:00

This research was conducted to determine the factors that can influence job satisfaction. This research aims to empirically test the influence of Work-Family Conflict and Family-Work Conflict on job satisfaction. This Work-Family Conflict research uses primary and secondary data obtained through distributing questionnaires to respondents, who are ethnic Balinese female workers in the city of Praya. The population in this study were ethnic Balinese female workers who lived in the city of Praya. This research is quantitative research. The sample used was 79 people determined based on saturated sampling techniques. The sample range used in this research is ethnic Balinese female workers in the city of Praya with the criteria: female workers who are married, live with their husband, have been married for at least one year and have at least one child. The analysis technique used in this research is multiple linear regression. The research results show that Work-Family Conflict has a negative and insignificant effect on job satisfaction, and Family-Work Conflict has a negative and insignificant effect on job satisfaction.

Peramalan Tingkat Penghunian Kamar Hotel Bintang Lima Provinsi Bali Menggunakan Metode ARIMA dan Fuzzy Time Series Lee

2024-05-29T12:18:22+01:00

This research focuses on forecasting the Occupancy Rate of five-star hotels in the Province of Bali. The increase in Occupancy Rate directly impacts the increase in the number of hotel rooms, which is a key factor for Bali Province as a leading tourist destination in Indonesia and globally. The data used spans from November 2021 to November 2023, with the methods employed being ARIMA with a model of (1,1,1) and Fuzzy Time Series Lee. After conducting the research, the accuracy of the forecast is evaluated through Mean Absolute Percentage Error (MAPE). The MAPE for ARIMA (1,1,1) is found to be 71.4413, while the Fuzzy Time Series Lee method yields a MAPE of 1.1778. With a significantly lower MAPE, the Fuzzy Time Series Lee method is considered more accurate in forecasting the Occupancy Rate of five-star hotels in the Province of Bali for the December 2023 period, with a forecast result of 70.4033%.

Pengaruh Green Marketing Dan Pengetahuan Serta Kepercayaan Terhadap Keputusan Pembelian Hebalife Mataram

2024-05-30T13:36:45+01:00

The aim of this research is to examine the influence of green marketing on purchasing decisions; testing the influence of knowledge on purchasing decisions; and test the influence of trust on purchasing decisions. The method used is explanatory research using data analysis, namely regression with a confirmatory approach. From the results of regression analysis calculations using a confirmatory approach, there is a significant relationship, namely green marketing, to purchasing decisions; knowledge of purchasing decisions and confidence in purchasing decisions for purchasing Herbalife products at NC Green Army Mataram.

Implementasi Sistem Menu Engineering untuk Peningkatan Kualitas Menu di X Coffee Eatery Tebet

2024-05-30T14:18:41+01:00

Cafes or coffee shops have grown rapidly and become an important part of the urban lifestyle. In the face of growing market demand, improving menu quality is a key focus for every cafe. Menu engineering systems provide a solid structural foundation for understanding and managing each stage in creating a dish. The purpose of this research is to find out how the level of popularity of the menu at X Coffee Eatery, to find out how the profit level at X Coffee Eatery, and to find out how the menu performance category at X Coffee Eatery. This research uses a descriptive approach with quantitative methods. The results showed that of the 69 menu items, the results can be seen, namely in the X Special menu type 1 menu item which has a popularity level (MM%) of 100%. 16 menu items categorized as star, 4 menus categorized as plowhorse, 23 menus categorized as puzzle and 4 menus categorized as dog. Evaluation is needed for menus with low popularity levels in order to increase popularity through menu engineering methods.

Analisis Efektivitas Strategi Pemasaran dalam Meningkatkan Ketertarikan Konsumen di Cerita Rasa Nusantara Resto, Jakarta

2024-05-30T14:27:38+01:00

In this digital age, marketing is the key to the success of a company, the role of marketing itself is increasingly crucial when the competition is getting tighter plus market conditions tend to change. This intense competition will make consumers face many choices in determining the products they want to buy and consume. Consumers have turned into what is referred to as leisumers (leisure consumers). Experience-based consumption such as vacations, dine-outs, hanging out in cafes, watching concerts, gyms, yoga, to online games is increasing rapidly making the leisure sector grow so fast that it surpasses other sectors, including the restaurant sector which is now improving the quality of its services to meet consumers who have changed their behavior. The purpose of this research is to find out how the effectiveness of the restaurant strategy of cerita rasa nusantara restaurant in marketing its products with the culinary concept of the archipelago when the rise of restaurants rebranding with modern concepts today. This study uses a descriptive quantitative method using a Likert scale on the research instrument. The research population was all customers of the Nusantara flavor story restaurant with a total sample of 96. The results showed that marketing strategy had a significant and positive effect on consumer attraction. This shows that the marketing efforts made by the restaurant have a positive impact on attracting consumer interest, which can lead to an increase in visits and sales of the restaurant.

Model Strategi Pengembangan dan Keberlanjutan Kampung ‎Angklung Ciamis Menjadi Desa Wisata Berbasis ‎Pemberdayaan Masyarakat

2024-06-01T15:50:26+01:00

The diversity of each tribe in Indonesia is the main attraction as a tourist destination for both local and foreign tourists. The development of tourism based on local culture and community can be a long-term opportunity for an area because each region has natural resources, people and local knowledge that are of positive value for the development of tourist destinations in the area. Kampung Angklung Ciamis is located in Panyingkiran Village and is an area where local community activities are angklung craftsmen who are quite productive in making angklung so that it has the potential to become a tourist village. But there are several obstacles to making Angklung Village into a tourism village so that a development strategy is needed and what is used is the analysis of the 6A component of Tourism, SWOT analysis, and the application of the concept of community-based tourism (CBT). This research is descriptive qualitative research, with the subjects being the manager, the head of the community of craftsmen and musical arts, angklung distributors and the people of Ciamis Angklung Village. Data collection techniques are carried out by interviews, observation, and documentation. The technique of determining the resource person uses Purposive Sampling. The data analysis method uses three, namely data reduction, data presentation, and conclusion drawing / verification. The results of this study show that Angklung Ciamis Village needs regional development in order to become a community-based cultural tourism village.The results of IFAS and EFAS show that the development strategy of Angklung Ciamis Village is in Quadrant I (Growth Oriented Strategy), namely the strength and also the opportunity to obtain maximum development.The implementation of the tourism village concept requires several efforts such as structuring tourist areas, determining tourist products and attractions, developing tourist facilities, marketing and partnership, and empowering the community.

Proses Pemberdayaan Ibu-Ibu Rumah Tangga oleh Bank Sampah “Kebumen Gemilang ‎Sejahtera” di Kelurahan II Ilir Kecamatan Ilir Timur II Kota Palembang

2024-06-04T05:08:51+01:00

Women's empowerment is a good step to develop and improve women's competencies, especially for ‎housewives. This research examines the process of community empowerment in recycled waste ‎management in Kelurahan II Ilir, with a focus on the Kebumen Gemilang Sejahtera (KGS) Waste Bank. ‎There are five main processes observed, namely enabling, strengthening, protecting, supporting, and ‎maintaining which are used to create a supportive climate, increase knowledge and skills, and encourage ‎community independence and innovation in waste management for housewives. The method used is ‎analytic descriptive qualitative method. The qualitative research method is considered capable of describing ‎the process of empowering housewives by the KGS Waste Bank. As a result, the community, especially ‎housewives, managed to develop skills in waste management, become independent and innovative, and can ‎spread their knowledge to other parties. This empowerment program has succeeded in creating a positive ‎impact in protecting the environment and improving the welfare of the community.

Analisis Perilaku Konsumsi Masyarakat pada Event dan Konser di Kalangan Mahasiswa di Kota Surakarta

2024-06-06T09:48:09+01:00

The increasing number of concerts and events in Surakarta has heightened public interest, particularly among university students. However, the organization of these concerts and events indirectly leads to a change in student behavior, making them more consumptive. The purpose of this research is to understand the consumption behavior of the community and its impact on participation in events and concerts in Surakarta. This study uses Jean Baudrillard's theory of consumer society and Theodor Adorno's theory of the culture industry. The research employs a qualitative method with a phenomenological approach. The findings of this study reveal that the consumption behavior and the impact of organizing concerts and events make students more consumptive, as evidenced by the increased purchase of tickets and food, as well as additional expenses incurred to maintain their lifestyle.

Peranan Penyuluh Pertanian Terhadap Perilaku Perempuan Tani Dalam Kegiatan Usahatani Jagung Di Desa Tempos, Kecamatan Gerung, Kabupaten Lombok Barat

2024-06-09T14:49:53+01:00

This study aims to determine the role of agricultural extension workers on the behavior of women farmers in corn farming activities in Tempos Village, Gerung Subdistrict, West Lombok Regency. This research was conducted using survey methods and interviews with 60 female farmer respondents. The results showed that the role of agricultural extension officers did not affect the behavior of women farmers in maize farming activities. The female farmer respondents knew the importance of various aspects of maize farming, such as seed preparation, land preparation, ploting and planting, fertilization, irrigation, pest and disease control, and harvesting. However, they did not show significant differences in maize farming behavior between those who received guidance from agricultural extension agents and those who did not. The results of this study can be used for consideration in the development of a more effective maize farming mentorship program

Pengaruh Refocusing dan Realokasi Anggaran terhadap Kualitas Laporan Keuangan

2024-06-11T18:34:47+01:00

This study aims to analyze the effect of budget refocusing and reallocation on the quality of regional financial reports. The study population is employees in the accounting department in 43 regional apparatus organizations (OPD) of the West Lombok Regency Regional Government. The sampling technique uses the purposive sampling method with a sample of 117 respondents. The respondents consisted of financial administration officials, treasurers, and accounting staff who had the task of compiling financial statements. The data analysis method is by using regression analysis. The results of the study stated that partially, refocusing had an insignificant positive effect on the quality of financial statements. Meanwhile, budget reallocation has a significant positive influence on the quality of regional financial reports. So that these results can provide input for policymakers and stakeholders in terms of refocusing and reallocating budgets for both central and regional governments.