Pengaruh Ease of Use dan Information Quality Terhadap  Repurchase Intention Pengguna Aplikasi Grabfood Di Kota Mataram

Akla Triyan  Kusuma; Ayu Ritha  Suarti; Elsa  Fitri; Susanty Susanty

doi:10.29303/jseh.v10i3.589

Authors

Akla Triyan Kusuma Fakultas Ekonomi dan Bisnis, Universitas Mataram, Nusa Tenggara Barat
Ayu Ritha Suarti Fakultas Ekonomi dan Bisnis, Universitas Mataram, Nusa Tenggara Barat
Elsa Fitri Fakultas Ekonomi dan Bisnis, Universitas Mataram, Nusa Tenggara Barat
Susanty Susanty Fakultas Ekonomi dan Bisnis, Universitas Mataram, Nusa Tenggara Barat

DOI:

https://doi.org/10.29303/jseh.v10i3.589

Keywords:

Ease of use, nformation Quality, Repurchase Intention

Abstract

This research aims to determine the effect of Ease of Use and Information Quality on Repurchase Intention of Grabfood application users in Mataram City. The population in this study were all Grabfood application users in Mataram City, while the sample for this study was 100 Grabfood users using purposive sampling techniques. This type of research is associative research. Data processing in this study used SPSS 25.0 for Windows, where validity tests, reliability tests, classical assumption tests, multiple linear regression tests, significance tests (t tests) and coefficient of determination (R2) were carried out. Based on the research results, it shows that: (1) Ease of Use has a positive and significant effect on Repurchase Intention (2) Information Quality has a positive and significant effect on Repurchase Intention

References

Akdon dan Riduwan.2013. Metode dan Teknik Menyusun Tesis, Bandung:Alfabeta

Anoraga, P. (2000). Manajemen Bisnis. Jakarta: PT Rineka Cipta.

Arikunto. 2008. Prosedur Penelitian Suatu Pendekatan Praktek. Jakarta : PT. Rineka Cipta

Asnawi, H. Nur dan Dr. H. Masyhuri.2011. Metodologi Riset Manajemen Pemasaran Malang: UIN-MALIKI PRESS

Bambang Widagdo, widayat.2011. Permodelan persamaan structural aplikasi dalam penelitian manajemen. Cetakan pertama. UPT Penerbitan Universitas Muhammadiyah Malang

Chawla, D., & Joshi, H. (2019). Consumer attitude and intention to adopt mobile wallet in India – An empirical study. International Journal of Bank Marketing, 37(7), 1590–1618. https://doi.org/10. 1108/IJBM-09-2018-0256

Chellapa, R. K., & Pavlou, P. (2002). Perceived information security, financial liability and con- sumer trust in electronic commerce transactions. Logistics Information Management, 15(5), 358- 368.

Davis, F. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. Management Informartion Systems Research Center, 13(3), 319-340.

Ferdinand, Augusty. 2014. Metode Penelitian Manajemen. BP Universitas Diponegoro. Semarang.

Ghozali, Imam (2013). Aplikasi Analisis Multivariete Dengan Program IBM SPSS 21 Update PLS Regresi. Semarang: Badan Penerbit Universitas Diponegoro

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis. America: Pearson.

Halim, Beatrice Clementia, Diah Dharmayanti, and Ritzky Karina M. R. Brahmana. 2014. “Pengaruh Brand Identity Terhadap Timbulnya Brand Preference Dan Repurchase Intention Pada Merek Toyota.” Jurnal Manajemen Pemasaran Petra 2(1):1–11.

Huang, Z., & Benyoucef, M. (2013). From E-Commerce to Social Commerce: A Close Look at Design Features. Electronic Commerce Research and Applications, 246–259

Husein Umar. (2005), Metode Penelitian Untuk Tesis Dan Bisnis, Jakarta: Grafindo Persada

Husein, Umar. (2000). Riset Pemasaran Dan Penilaian Konsumen. Jakarta: PT Gramedia Pustaka

Jogiyanto. (2007). Sistem informasi keperilakuan (edisi revisi). Yogyakarta: Andi.

Kamilah, Nisrina, and Naili Farida. 2016. “Pengaruh Perceived Quality dan Costumer Satisfaction Terhadap Repurchase Intention Melalui Brand Preference Sebagai Variabel Intervening (Studi Pada Pelanggan Hayfa Beauty Skin Care Semarang Cabang Tlogosari).” Jurnal Ilmu Administrasi Bisnis 5(4):115–24.

Kim, C., Galliers, R. D., Shin, N., Ryoo, J.-H., & Kim, J. (2012). Factors Influencing Internet Shopping Value and Customer Repurchase Intention. Electronic Commerce Research and Applications, 374–387.

Kotler, Philip dan Kevin Lane Keller.2009.Manajemen Pemasaran(Edisi tiga belas). Jakarta:Erlangga

Kumala, Debby Cynthia, Joshua Wilson Pranata, and Sienny Thio. 2020. “Pengaruh Perceived Usefulness, Perceived Ease of Use, Trust, Dan Security Terhadap Minat Penggunaan Gopay Pada Generasi X Di Surabaya.” Jurnal Manajemen Perhotelan 6(1):19–29. doi: 10.9744/jmp.6.1.19-29.

Kuncoro, Mudrajad. 2003. Metode Riset untuk Bisnis & Ekonomi. Jakarta: Erlangga

Lau, G. T., & Lee, S. H. (1999). Consumers' trust in a brand and the link to brand loyalty. Journal of Market-Focused Management, 4(4), 341-370.

Marge Hume and Gillian sullivan Mort. 2010. “The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing art.” Journal of Service marketing Vol 24. No 2. Pp170-182.

Margono, 2004, Metodologi Penelitian Pendidikan, Jakarta :Rineka Cipta.

Maria, Ivonne, Valentino Wijaya, and Keni Keni. 2021. “Pengaruh Information Quality Dan Service Quality Terhadap Perceived Value Dan Konsekuensinya Terhadap Customer Engagement Behavior Intention (Studi Pada Social Commerce Instagram).” Versi Cetak) 5(2):321–34.

Oentario, Yudianto, Agung Harianto, and Jenny Irawati. 2017. “Pengaruh Usefulness, Ease of Use, Risk Terhadap Intentionto Buy Onlinepatisserie Melalui Consumer Attitude Berbasis Media Sosial Di Surabaya.” Jurnal Manajemen Pemasaran 11(1):26–31. doi: 10.9744/pemasaran.11.1.26-31.

Oktarini, Made Ayu Swari, and I. Made Wardana. "Peran Customer Satisfaction Memediasi Pengaruh Perceived Ease of Use dan Perceived Enjoyment Terhadap Repurchase Intention." E-Jurnal Manaj. Unud 7.4 (2018): 2041-2072.

Permana, Ida Bagus Gede Adi, and Diki Putra Setianto. 2017. “Pengaruh Task Technology Fit, System Quality Dan Information Quality Terhadap User Performance: Perceived Usefulness Dan Perceived Ease Of Use Sebagai Pemediasi.” Jurnal Manajemen Teori Dan Terapan | Journal of Theory and Applied Management 10(3):231. doi: 10.20473/jmtt.v10i3.7058.

Puspitasari, Indah, and Vita Briliana. "Pengaruh perceived ease-of-use, perceived usefulness, trust dan perceived enjoyment terhadap repurchase intention (studi kasus pada website zalora indonesia)." Jurnal Bisnis dan Akuntansi 19.2 (2017): 171-182.

Rabia, Rabia, and Renanda Bagus. "Peran Product Quality, Information Quality Dengan Mediasi Trust Terhadap Repurchase Intention Pada Mitra Umkm Go-Food Di Surakarta." Jurnal Manajemen Dayasaing 21.1 (2019): 44-54.

Sari, M. I. & Keni. (2019). Pengaruh Information Quality dan Relationship Quality terhadap Uncertainty Reduction dan Purchase Intention. Jurnal Muara Ilmu Ekonomi dan Bisnis, 3(1), 112-121.

Sekaran, U., & Bougie, R. (2016). Research methods for business : A skill-building approach, (7th ed.). West Sussex, UK: John Wiley & Sons Ltd Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT Alfabet.

Sugiyono. (2014). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta

Sutisna. (2001). Perilaku konsumen dan komunikasi pemasaran. Yogyakarta: Liberty.

Wiwoho, Gunarso. "Pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Customer Satisfaction dan Repurchase Intention pengguna Aplikasi OVO." Fokus Bisnis: Media Pengkajian Manajemen Dan Akuntansi 18.1 (2019): 53-61