Strategi Strategi Peningkatan Efisiensi Dan Efektivitas Operasi Agrorelasi: Agrorelasi

Nurdani Fajriani; Hardi  Kusman; Fadli Fadli; Taslim  Sjah; I Ketut  Budastra

doi:10.29303/jseh.v10i2.552

Authors

Nurdani Fajriani Magister Pertanian Lahan Kering, Pascasarjana, Universitas Mataram
Hardi Kusman Magister Pertanian Lahan Kering, Pascasarjana, Universitas Mataram
Fadli Fadli Magister Pertanian Lahan Kering, Pascasarjana, Universitas Mataram
Taslim Sjah Magister Pertanian Lahan Kering, Pascasarjana, Universitas Mataram
I Ketut Budastra Magister Pertanian Lahan Kering, Pascasarjana, Universitas Mataram

DOI:

https://doi.org/10.29303/jseh.v10i2.552

Keywords:

Strategy, Operating Efficiency, Operating Effectiveness, Agrorelation

Abstract

This research aims to analyze the business development strategy of an agricultural community, namely Agrorelasi, through SWOT analysis. The research method used was descriptive, with primary and secondary data collection. The results showed that Agrorelasi has strengths in large mass numbers, a lot of networking, actors have extensive knowledge and specific expertise, have a lot of collaboration, and commitment to sustainability. The suggested strategy is to integrate network strengths, optimize sustainability commitments and build strategic partnerships. Overall, the research suggests Agrorelations leverage internal strengths, minimize weaknesses with external support, and build cross-sector collaboration to improve efficiency and effectiveness.

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