Strategi Pengembangan Destinasi Wisata Terintegrasi  di Lingkar KEK Mandalika

Lalu Adi Permadi; Nur Aida Arifah Tara; Emilia  Septiani

doi:10.29303/jseh.v9i4.436

Authors

Lalu Adi Permadi Fakultas Ekonomi dan Bisnis, Universitas Mataram
Nur Aida Arifah Tara Fakultas Ekonomi dan Bisnis, Universitas Mataram
Emilia Septiani Fakultas Ekonomi dan Bisnis, Universitas Mataram

DOI:

https://doi.org/10.29303/jseh.v9i4.436

Keywords:

Strategy, Development, Destination, Tourism, Integrated, Circle, SEZ Mandalika

Abstract

This study aims to provide recommendations for the development strategy of Tourism Destinations in the Mandalika SEZ Circle, Central Lombok Regency. In this study, qualitative descriptive analysis was used. The results showed that First, socio-cultural and institutional conditions in relation to the development of Integrated Tourism Destinations in the Mandalika SEZ Circle generally support the formation of integrated tourist destinations in the Mandalika SEZ buffer area. Second, the most influencing internal factor is that this area consists of several villages that have potential such as Sengkol, Rembitan and Selong Belanak Villages. Third, the strategy for the development of integrated Tourism Destinations in the Mandalika SEZ Circle based on SWOT analysis includes: 1) Strengthening policy instruments and strengthening the tourism regulation system, 2) Management of DTW Infrastructure Development that supports and includes the development of tourism area infrastructure and 3) Local culture, environmental quality, community participation and creativity

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