Pengaruh Penetapan Harga Jual Sembako Terhadap Minat Beli  Konsumen dengan Customer Behavior sebagai Intervening  Sesuai Perspektif Islam di Sumatera Utara

Mhd. Agung Pratama Trg; Tri Inda Fadhila Rahma; Aqwa Naser Daulay

doi:10.29303/jseh.v9i3.395

Authors

Mhd. Agung Pratama Trg Universitas Islam Negeri Sumatera Utara
Tri Inda Fadhila Rahma Universitas Islam Negeri Sumatera Utara
Aqwa Naser Daulay Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.29303/jseh.v9i3.395

Keywords:

Price, Islamic perspective, Buying interest, Customer behavior

Abstract

In conventional markets, pricing is in accordance with the demand and supply curves of the goods/services. The balance of demand and sales, willingness between the parties to the transaction, justice, honesty, trustworthiness are some of the points that are considered in pricing according to the Islamic perspective. Islam provides freedom in pricing, which means that all forms of price concepts that occur in buying and selling transactions are allowed in Islamic teachings as long as there is no argument that prohibits it. However, it should also be noted how the application of prices according to the Islamic perspective can have an influence on buying interest and customer behavior. This study aims to determine the effect of setting the selling price of goods / services on buying interest and customer behavior (as intervening) according to an Islamic perspective. The population in this study was taken from the total population of Medan City per the 2020 population census. The data analysis technique in this study uses the Structural Equation Modeling (SEM) method. The results showed, in the intervening influence test, showed a p value of 0.000 <0.05. This means that price on purchase intention has a significant influence through customer behavior as intervening. Then, seen in the table, the value of the loading factor value> 0.70, which means that the data results are valid.

References

Amalita, R., & Rahma, T. I. F. (2022). Pengaruh Kemudahan, Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Di Marketplace Facebook Pada Mahasiswa/I Uinsu Dengan Structural Equation Modeling. Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi (Jmbi Unsrat), 9(2), 593–604. https://ejournal.unsrat.ac.id/index.php/jmbi/article/view/43166%0Ahttps://ejournal.unsrat.ac.id/index.php/jmbi/article/download/43166/38036

Arafah, R., & Fadhilah, M. (2023). Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian Obat Paracetamol Syrup Pasca Penarikan Obat Pt. Afifarma Oleh Bpom. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 7(1), 653–662. https://doi.org/10.31955/mea.v7i1.2916

Daulay, A. N. (2017). Faktor-Faktor Yang Berhubungan Dengan Perkembangan Produk Tabungan Haji Perbankan Syariah Di Indonesia. Jurnal Human Falah. https://library.unismuh.ac.id/uploaded_files/temporary/DigitalCollection/ZGQyMDAwY2NhMjZhZWJiNmEwOGQ1Y2ZiOWU4OTA5MTA1YmM0ZTkzNA==.pdf

Dharma, B., Fadillah, P. I., & Safira, R. (2022). Analisis Pengaruh Digital Marketing Dan Branding Terhadap Pendapatan Penjualan Pelaku Bisnis UMKM. Jurnal Ilmu Komputer, Ekonomi Dan Manajemen (JIKEM), 2(1), 3746–3762.

Islam, J. E. (2021). Analisis Faktor-Faktor Yang Mempengaruhi Minat Konsumen Dalam Menggunakan Sistem Pembayaran E-Wallet (Studi Kasus Pada Mahasiswa UINSU Medan). Al-Sharf: Jurnal Ekonomi Islam, 2(2), 126–139. https://doi.org/10.56114/al-sharf.v2i2.191

Karim, A. A. (2011). Ekonomi Mikro Islam. Jakarta.

Kesuma, P., & Nurbaiti, N. (2023). Minat Menggunakan E-Wallet Dana Di Kalangan Mahasiswa Di Kota Medan. Jesya, 6(1), 694–703. https://doi.org/10.36778/jesya.v6i1.979

Kotler, P., & Armstrong, G. (n.d.). Prinsip-Prinsip Pemasaran.

Nabilah, P., Mhd, Y., & Nurbaiti. (2021). Revolusi Industri 4.0 : Peran Teknologi Dalam Eksistensi Penguasaan Bisnis Dan Implementasinya. Jpsb, 9(2), 91–98.

Nasution, I. A., Yafiz, M., Ahmadi, N., Rahmani, B., Ekonomi, F., Islam, B., Sumatera, U., & Medan, U. (2023). Faktor-faktor Yang Mempengaruhi Kemampuan UMKM dan Kesejahteraan UMKM Pada Koperasi Syariah Kaum Ibu Al-Ikhlas Medan. JIEI: Jurnal Ilmiah Ekonomi Islam, 9(1), 905–914. http://dx.doi.org/10.29040/jiei.v9i1.8568

Prameswari, A., Namira Hsb, D., Nur Bayani, L., & Nurbaiti, N. (2022). Analisis Faktor-Faktor Yang Mempengaruhi Minat Mahasiswa UINSU Medan Dalam Menggunakan Sistem Pembayaran E-Wallet. JUSIBI (Jurnal Sistem Informasi Dan E-Bisnis), 4(1), 60–70. https://doi.org/10.54650/jusibi.v4i1.421

Suharyono, S. (2018). Perilaku Konsumen Dalam Perspektif Ekonomi Islam. Al-Intaj : Jurnal Ekonomi Dan Perbankan Syariah, 4(2), 1–17. https://doi.org/10.29300/aij.v4i2.1216

Sutowo, D. I., Soemitra, A., & Daulay, A. N. (2019). Pengaruh Bi 7-Day (Reverse) Repo Rate, Inflasi Dan Kurs Terhadap Harga Saham Pt United Tractors. 47–65.

Tuti Anggraini, I. A. (2021). Analisis Strategi Pemasaran Produk Pembiayaan Pensiun Pada Bank Syariah Indonesia KCP Stabat. Journal Economy and Currency Study (JECS), 3(2), 47–66. https://doi.org/10.51178/jecs.v3i2.298.