PENGARUH KEBERTERIMAAN LAYANAN PEER TO PEER LENDING KEPADA UMKM SEBAGAI PENGGUNA DENGAN MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL (TAM)

Taufan  Adi Kurniawan; Dewi  Kusuma Wardani; Lucianna  Widhayati

Authors

Taufan Adi Kurniawan Fakultas Ekonomi, Universitas Sarjanawiyata Tamansiswa
Dewi Kusuma Wardani Fakultas Ekonomi, Universitas Sarjanawiyata Tamansiswa
Lucianna Widhayati Fakultas Ekonomi, Universitas Sarjanawiyata Tamansiswa

Keywords:

Peer to peer lending, Technology Acceptance Model (TAM), UMKM

Abstract

This study conducted to determine the effect of Perceived Ease of Use, Perceived Usefulness,Trust and user’s attitude towards the acceptability of peer to peer lending system. The method used in this study was the technology acceptance model (TAM). This study used quantitative data using a questionnaires, while the population in this study were UMKMs in Daerah Istimewa Yogyakarta. The result of this study showed that Perceived Ease of Use, Perceived Usefulness, Trust and user’s attitude were significantly related for the acceptance of peer to peer lending system in UMKM users..

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